God of War machinima attracts 45 million viewers

"Broadband network Heavy today announced that "Pimp My Weapon," a branded entertainment series that it created in conjunction with Sony, has streamed more than 5.5 million episodes, resulting in 45 million consumer impressions."

I like this part:

"Pimp My Weapon is the first example of machinima as branded entertainment, the company says."

So, on the one hand 45 million viewers is fantastic. That rivals the series finale of Survivor. As per being a good example of machinima or the first branded entertainment leads to question.

http://www.gameplanet.co.nz/mag.dyn/News/9552.html