Advertising to Be Incorporated Into Virtually All Video Games

A BusinessWire press release about an interesting conference. "Due to the soaring costs of developing video games, the tremendous reach of video games, extended exposure to ads when playing video games, and integration with on-line commerce, advergaming will be a common fixture in video games," said David Wanetick, Managing Director of The Wall Street Transcript.

The Wall Street Transcript is running its Profiting in the Video Game Economy Conference in New York City on February 16. In addition to Advergaming, this conference will discuss issues such as the Overall Direction of Video Games; Considerations for Investing in the Video Game Economy; The Impact of Hollywood on Video Games; Wireless Gaming and Multimedia; Casual Games; Overview of Machinima; The Convergence of Video Games and Comic Books; and, Legal Issues Impacting Video Games.

Would like to see someones notes on this conference post Feb 16th.