Viacom Buys Xfire For $102 Million

Just an interesting tidbit. Visitors should recognize Xfire mostly for its machinima contests.

MTV parent Viacom has announced that it has reached a definitive agreement to acquire online gaming communication and community platform Xfire for $102 million in cash.

This continues the company's move into game-related markets that has seen the acquisition of virtual pet website NeoPets and game content site GameTrailers, as well as the announcement of a MTV Games co-branding label for console titles.

$102Mil wow. Now maybe they'll hold some serious machinima contests. :) And I didn't realize GameTrailers had been picked up by Viacom as well. Games and content... I wish I new of a medium that at times creatively mixed the two. There might be some financial opportunity there... ;)