Rooster Teeth/EA Machinima TV Campaign
Ok, here's an interesting one, and I haven't found any details of it anywhere but here, but anyways it looks like Rooster Teeth has been involved in doing a TV campaign for an EA game using machinima. Its for the football game NCAA'07 and the clip can be found here.
It pretty much makes sense, doing a machinima campaign for a game would be cheaper than using CGI or live action, and EA has already worked with Rooster Teeth on Strangerhood. So it all pretty much matches up. Rooster Teeth is in a key position to continue producing machinima on larger and higher profile projects since their track record is continuously growing.
It pretty much makes sense, doing a machinima campaign for a game would be cheaper than using CGI or live action, and EA has already worked with Rooster Teeth on Strangerhood. So it all pretty much matches up. Rooster Teeth is in a key position to continue producing machinima on larger and higher profile projects since their track record is continuously growing.
posted by 3dfilmmaker @ 2:33 PM
3 Comments:
At 4:03 PM,
ninety-nine said…
I'm not sure I understand why they need RT to do that. It was just a collection of missed tackles.
At 4:32 PM,
3dfilmmaker said…
Ya, but there is still a 'specialty' involved here. They have good experience with working within gameplay to capture shots, convert to footage and edit together.
Its not much but its something more than many media houses can do. Plus you also get the name. Like I mean, there was 2000 users on the RT site when I checked to see if they had announced anything. Just having them touch something will get attention. (kind of inline with me posting this story with caring nothing about the game nor the footage). I'm so pwned.
At 4:53 PM,
todnyc said…
Funny this should be touted as the first ad campaign produced via Machinima. W+K has been tapping the Sims2 Machinima community for EA's Sims 2 'As Played By' ads since the launch of the game's first expansion back.
http://simsplayedby.com/
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