The Xbox Auteurs

As seen across the other news sources the mighty New York Times has once again dipped into the machinima primordial soup and pulled out a seven page article. A lot of coverage.

Video-game aficionados have been creating ''machinima'' -- an ungainly term mixing ''machine'' and ''cinema'' and pronounced ma-SHEEN-i-ma -- since the late 90's. ''Red vs. Blue'' is the first to break out of the underground, and now corporations like Volvo are hiring machinima artists to make short promotional films, while MTV, Spike TV and the Independent Film Channel are running comedy shorts and music videos produced inside games. By last spring, Burns and his friends were making so much money from ''Red vs. Blue'' that they left their jobs and founded Rooster Teeth Productions. Now they produce machinima full time.

New York Times
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